Asia-facing online gaming and entertainment operator Welton Holdings Limited has announced that its Isle Of Man-licensed Fun88.com domain has signed a two-year shirt sponsorship deal with English Premier League football club Burnley.
According to numerous sources, the shirt sponsorship deal is the small Lancashire club’s largest and is rumoured to be worth millions.
“We are delighted and proud to have secured Fun88.com as our shirt sponsors for the 2010/11 and 2011/12 seasons,” said Barry Kilby, Chairman for Burnley.
“This multi-million pound deal is clear evidence of the global appeal of Burnley Football Club as a result of our Premier League status. We had discussions with many top international companies expressing an interest in getting involved with the club but we feel the special relationship we have enjoyed and established with Fun88.com will be one that is hugely beneficial to both parties.
“We look forward immensely to working with them on several exciting ventures over the next two years.”
Burnley were promoted to the English Premier League from the Championship at the end of last season following a narrow play off win at Wembley Stadium against Sheffield United. However, despite early success including a home victory over reigning champions Manchester United, the club have struggled since early January following manager Owen Coyle’s departure to rivals Bolton Wanderers.
“Sponsoring Burnley is in line with Fun88.com’s ambitions to move our brand to the next level in Asia as well as giving Fun88.com a key platform to reach out to the European market where it intends to penetrate in the next season,” said Nick Lee, spokesperson for Welton Holdings.
“As part of the club sponsorship, Fun88.com will be launching a number of marketing initiatives in the next few months. These will further reinforce Fun88.com’s association with the club.”